When running paid campaigns, tracking is everything. Without accurate data, you can’t know which keywords or ads are driving sales. That’s where Google Ads Conversion Tracking comes in.
Why Conversion Tracking Matters
Conversion tracking helps you understand which clicks lead to valuable actions — like purchases, calls, or sign-ups — so you can focus your budget on what truly works.
How to Set It Up
- Install the Google Ads Tag on your website.
- Use Google Tag Manager (GTM) for easy code management.
- Enable Enhanced Conversions to track across devices more accurately.
- Import Offline Conversions from your CRM for complete data visibility.
- Add UTM Parameters to URLs for better tracking in Google Analytics.
Final Thoughts:
Mastering Google Ads tracking helps you make smarter decisions, lower costs, and increase your campaign ROI.
